JOURNAL

Over the past decade, there has been a welcome return for many men to the concept of investing in select, quality items over the purchasing of throwaway “fast fashion”. The cycle for men has come full circle and there is a newfound appreciation for clothing and accessories that are classic in style and manufactured to a standard that will withstand long term wear.

But an investment in quality doesn’t always mean spending a lot more. It can be as simple as doing a bit of research into a product before purchasing – even on an item as seemingly straightforward as a pair of socks.

We've just had a great weekend at the Menske Winter 2015 men's project at Melbourne's Allpress Studio.

Menswear designer Courtney Holm has put together a concept for promoting likeminded men's brands and bringing them all together under the one roof  - from independent menswear designers to men's lifestyle and accessories brands, boutique Australian beer producers to artists, musicians and DJ's, it's a three day event where the best in local men's brands are showcased all together at Allpress Roastery's light-filled studio space.

A special thanks to Giuseppe from Men In This Town for inviting Fortis Green's founder Ray Willmoth to take part in his MITT studio talk on Saturday alongside leather goods designer and maker Tom from Farrah Life Equipment and contemporary menswear designer Blair from Blair Archibald where the panel discussed the pros and cons of running your own creative brand from Australia and the state of Australian men's fashion today.

Since the global financial crisis, there’s been a welcome return for many guys to the concept of investing in select quality items over the purchase of throwaway “fast fashion”. The cycle for men has come full circle and there’s a newfound appreciation for clothing and accessories that are classic in style and manufactured to a standard that will withstand long term wear. 

The Fortis Green 'Navy Block' sock is based on the Joseph Binder 1939 artwork for the 'New York World's fair, the world of tomorrow'. This classic two tone blue mercerised cotton sock steers away from being ho hum with its subtle yet striking pink and yellow accents.