Over the past decade, there has been a welcome return for many men to the concept of investing in select, quality items over the purchasing of throwaway “fast fashion”. The cycle for men has come full circle and there is a newfound appreciation for clothing and accessories that are classic in style and manufactured to a standard that will withstand long term wear.
But an investment in quality doesn’t always mean spending a lot more. It can be as simple as doing a bit of research into a product before purchasing – even on an item as seemingly straightforward as a pair of socks.
A typical mass market sock brand may charge less per pair, but a small extra spend upfront will more than justify itself when your higher quality dress socks still look as good after several years wear, while your cheaper pair have long since become landfill because they were shrunken, pilled, faded and had a hole in the toe. Calculating the cost per wear of an item before purchasing will easily uncover its true value.
Nothing will bring down a beautifully cut suit, or even a well-fitted pair of jeans quicker than shabby footwear and accessories. But looking good is just one reason to make a more educated investment into wardrobe staples. If you buy quality over quantity, you are limiting your impact on the environment (a new documentary 'The True Cost' exposes clothing manufacturing as the second most polluting industry in the world after oil) as well as your wallet.
Our tip? Purchase essential classic items such as suits, shirts and shoes, accent your wardrobe with quality accessories that express your personality and educate yourself on materials and construction so you can buy the best ‘commonsense luxury’ pieces within your budget.
Visit the Fortis Green sock collection HERE