JOURNAL

A majority of sock brands construct their product using basic combed cotton, but for Fortis Green, the choice was simple: our cotton must be mercerised. While a large portion of our buyers are aware that mercerised cotton is superior, we've had several queries asking about the whys and wherefore's behind our choice.

The practice of mercerising cotton involves expanding newly harvested cotton through a series of solution washes before it is dyed and spun - a technique invented as far back as 1844. The resulting fibres become stronger, more durable and more capable of taking on dye. While the resulting yarn has unrivalled colour saturation and a lustrous appearance, more importantly, the expanded mercerised fibres will then not shrink or fade. We have also taken the optional last step of 'gassing the thread'. In this process the thread passes over an open flame, incinerating stray fibres. The result is a finished sock that will never pill.

Fortis Green utilises the most advanced manufacturing processes in order to produce some of the finest quality socks on the market. This includes the use of 200 gauge knitting machines.

Higher needle count knitting machines produce durable, yet finer socks (the lower the needle count, the thicker and coarser the sock) and the fine gauge ultimately allows for better fitting, luxuriously comfortable socks.

One of Melbourne's oldest and most exclusive members-only clubs, the Kelvin Club will be open to the public on Saturday the 2nd June to celebrate the annual Festival of Steve.

Melbourne's 'day of the modern man' highlights some of the city's best boutique brands including designers, retailers, purveyors of classic merchandise, stylists and outfitters to rejoice in being a thoroughly modern gentleman.

The Fortis Green burgundy Zig Zag pattern sock was inspired by the 1935 Art Deco poster for the Hamburg America shipping line designed by artist Omar Anton.

Socks are often seen as a last-minute stocking stuffer, but Fortis Green founder Ray Willmoth is determined to transform them into a luxury gift item.

“We are a beautiful way for stores to add a luxury product to their gift selection at a price point that customers can easily justify,” says Willmoth. “Fortis Green socks add a beautiful pop of colour to in-store merchandising displays and we are equally popular with both male and female customers.

“As the brand continues to grow, we are firmly focused on making Fortis Green name synonymous with luxury men’s socks.”

Read the full story: giftguideonline.com.au