JOURNAL

  • Design Inspiration: The Black Block Sock

    by Fortis Green

    The Fortis Green block colour sock in black was inspired by the ‘Adherez au Touring Club de France’ (fulfil a touring club of France annual subscription) 1935 Art Deco poster designed by brothers Jacques and Pierre Bellenger.

     

  • Fortis Green Spotify 'Sock It To The Funk' playlist

    by Fortis Green

    Let the sweet beat of the season wash over you with our first playlist for 2017. Behold, the soulful glory of Fortis Green's new Spotify  'Sock it to the Funk' playlist.

  • Fortis Green Stockist Profile - Grand Hatters

    by Fortis Green
    Both Chris and Craig, co-founders of Grand Hatters, boast over three decades of high end men's fashion experience under each of their stylish belts. Grand Hatters showcases some of the finest in internationally sourced headwear in their character filled store at 357 Little Bourke Street, Melbourne.

  • Fortis Green Spotify 'Styling Sounds' playlist

    by Fortis Green
    Fortis Green is no one trick pony. Style inspiration is not just visual, it's a state of mind. Get your aural vibe on with our latest Spotify 'Styling Sounds' playlist

  • Festival of Steve 2016

    by Fortis Green
    Join Fortis Green at the annual 'Festival Of Steve' when Melbourne's premier men's event returns for 2016

  • Fortis Green Spotify 'It's a Hit or I'll Eat My Hat' playlist

    by Fortis Green

    Your style credentials are about more than what you wear. Step out of the everyday and soak up the sound of Fortis Green's latest Spotify playlist HERE

  • Design Inspiration: The Rust Orange Block Sock

    by Fortis Green
    The Fortis Green colour block sock in rust orange is inspired by the 1936 'See America Welcome to Montana' Art Deco poster, Illustrated by Martin Weitzman and commissioned by The Federal Art Project as part of America's Works Progress Administration.

  • Fortis Green Spotify 'Pull Your Socks Up' playlist

    by Fortis Green

    Like a man in a business suit and attention grabbing socks, our new Spotify 'Pull Your Socks Up' playlist personifies the Fortis Green man - authentic, expressive and a little bit quirky. Enjoy!

    Link to our playlist on Spotify HERE

  • Design Inspiration: The Orange Dot Sock by Fortis Green

    by Fortis Green
    Fortis Green’s vibrant ‘Abelthorpe’ Orange Dot Sock is based on the bold colour palette of Horace Taylor's 1924 poster titled ‘Brightest London is best reached by Underground’. Published by the then Underground Electric Railway Company Ltd, Taylor’s dazzlingly vibrant artwork still draws attention 90 years on. In last year’s celebrations marking the 150th anniversary of the London Underground, ‘Brightest London’ was voted as the No.1 London Underground poster of all time in a public poll undertaken by the London Transport Museum. Director of the Museum Sam Mullins states “The number of votes for Brightest London is impressive given the public had a large selection from which to choose.”

  • Men's Style Guide: Dressing for the Track

    by Fortis Green

    Melbourne prides itself as Australia’s style capital and for the city’s male population, the influence of the Spring Racing Carnival on their fashion choices has never been more apparent. Over the past five years, an international rise in men’s fashion sales and an ever increasing online audience for street style imagery from menswear events such as Pitti Uomo has translated into a greater interest in style for the average Aussie bloke. 

    With attendance at Flemington reaching up to 120,000 people per day over the four-day event, it’s no surprise that buying a suit for the races has become a rite of passage for many Melbourne men. Over 15,000 new suits were purchased to wear during the 2014 Cup Carnival season and this year’s Spring Racing event promises to up the ante even further.

  • Design Inspiration: The Light Blue Check Sock by Fortis Green

    by Fortis Green
    The Fortis Green 'Beeman' light blue check sock is based on illustrator Géo Ham’s Art Deco poster for the 1937 Monaco Grand Prix. The Art Deco era was an age of travel and transportation, where travel by train, plane, ocean liner and automobile was a high-class extravagance and luxury cars became style classics of the age.

  • Melbourne Spring Fashion Week - MR Event 2015

    by Fortis Green
    Recently Fortis Green were invited to join the best in Melbourne menswear to take part in the 2015 Melbourne Spring Fashion Week MR Event. The Melbourne city designer Hub turned the spotlight to men’s fashion and style for one day with free workshops, cut throat shaves, cocktails and parades curated by Jack London and GQ Australia taking place throughout the day.